superfruit star lightweight hair styling oil is here! meet NEW superfruit star lightweight hair styling oil + experience a superfruit-infused formula for super results.

super strong. super smooth. super protected.

meet NEW superfruit star lightweight hair styling oil + experience a superfruit-infused formula for super results.

40% off gift sets!
big hair energy, bigger savings!

explore our gift sets today and enjoy exclusive savings.

FREE mini polished straightening brush worth £30 when you spend £100

free gifts when you spend from £30 - £80+🧡

free logo pouch on purchases £30+
free quilted tote bag on purchases £60+
free mini polished perfection brush on purchases £80

superfruit star lightweight hair styling oil is here! meet NEW superfruit star lightweight hair styling oil + experience a superfruit-infused formula for super results.

super strong. super smooth. super protected.

meet NEW superfruit star lightweight hair styling oil + experience a superfruit-infused formula for super results.

40% off gift sets!
big hair energy, bigger savings!

explore our gift sets today and enjoy exclusive savings.

shop by category

discover our bestsellers + newness

play your strength

40% OFF

enjoy 40% off your favourite hair care products!
shop now
5.0 Stars 17 Reviews
RRP £81.00
£56.00

water sign hydrating hair oil

logo pouch
logo pouch Worth £9.00

free logo pouch on orders over £30+

free logo pouch on orders over £30+

offer valid whilst stocks last

shop now
4.88 Stars 252 Reviews
£31.00

rising star volumizing finishing spray

logo pouch
logo pouch Worth £9.00

free logo pouch on orders over £30+

free logo pouch on orders over £30+

offer valid whilst stocks last

shop now
£26.00

perk up plus extended clean dry shampoo

logo pouch
logo pouch Worth £9.00

free logo pouch on orders over £30+

free logo pouch on orders over £30+

offer valid whilst stocks last

shop now
£39.00

big hit volumizing conditioner

logo pouch
logo pouch Worth £9.00

free logo pouch on orders over £30+

free logo pouch on orders over £30+

offer valid whilst stocks last

shop now
5.0 Stars 152 Reviews
£60.00

next-level nourishment

40% OFF

enjoy 40% off your favourite hair care products!
shop now
RRP £70.00
£46.00

smooth over frizz-fighting treatment mask

logo pouch
logo pouch Worth £9.00

free logo pouch on orders over £30+

free logo pouch on orders over £30+

offer valid whilst stocks last

shop now
4.9 Stars 102 Reviews
£29.00

mission: minis

40% OFF

enjoy 40% off your favourite hair care products!
shop now
5.0 Stars 15 Reviews
RRP £42.00
£28.00

perk up power-up

40% OFF

enjoy 40% off your favourite hair care products!
shop now
5.0 Stars 15 Reviews
RRP £41.00
£28.00

mission: minis

40% OFF

enjoy 40% off your favourite hair care products!
shop now
5.0 Stars 15 Reviews
RRP £42.00
£28.00

next-level nourishment

40% OFF

enjoy 40% off your favourite hair care products!
shop now
RRP £70.00
£46.00

perk up power-up

40% OFF

enjoy 40% off your favourite hair care products!
shop now
5.0 Stars 15 Reviews
RRP £41.00
£28.00

play your strength

40% OFF

enjoy 40% off your favourite hair care products!
shop now
5.0 Stars 17 Reviews
RRP £81.00
£56.00

ready, set, style

40% OFF

enjoy 40% off your favourite hair care products!
shop now
5.0 Stars 34 Reviews
RRP £67.00
£44.00

blowout babe thermal brush

logo pouch
logo pouch Worth £9.00

free logo pouch on orders over £30+

free logo pouch on orders over £30+

offer valid whilst stocks last

shop now
4.46 Stars 90 Reviews
£95.00

hair round blow dryer brush 2.0

logo pouch
logo pouch Worth £9.00

free logo pouch on orders over £30+

free logo pouch on orders over £30+

offer valid whilst stocks last

shop now
4.38 Stars 168 Reviews
£95.00

polished perfection straightening brush

logo pouch
logo pouch Worth £9.00

free logo pouch on orders over £30+

free logo pouch on orders over £30+

offer valid whilst stocks last

shop now
4.66 Stars 566 Reviews
£110.00

double agent 2-in-1 straightening blow dry brush

logo pouch
logo pouch Worth £9.00

free logo pouch on orders over £30+

free logo pouch on orders over £30+

offer valid whilst stocks last

shop now
4.83 Stars 147 Reviews
£116.00

the chameleon 5 barrel interchangeable curling kit

logo pouch
logo pouch Worth £9.00

free logo pouch on orders over £30+

free logo pouch on orders over £30+

offer valid whilst stocks last

shop now
3.8 Stars 5 Reviews
£285.00
wash your way - we've got something for everyone
we were kind and clean before it was a thing

we were kind and clean before it was a thing

#1 prestige dry shampoo in the U.S.*

meet the new routine and ritual for your hair

new year resolution for your extra-oily scalps’ solution for a powerful clean between daily (or every other day) washes.

*Circana, U.S. Prestige Beauty Total Measured Market, Hair Product Sales for 5.3oz size, 12 months ending December 2023.

shop now

the strand blog