Ayu Best Sellers
A super lightweight, highly pigmented foundation that guarantees non-stop hydration and radiance.
A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula
Reduces the appearance of fine lines & wrinkles. Infused with beauty enhancing Hyaluronic acid, Vitamin E and Jojoba Oil, this hydrating base reflects light to visibly refresh dull, tired skin.
This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly
AYU Total Lash Mascara includes two wands & two shades, Black & Deep Brown. A brand new type of mascara to cover all occasions
Suzie’s Signature Eye Shadow Palette was designed to smoke, highlight and contour to create endless looks
Designed to complement our original Signature Eyeshadow Palette but also just beautiful used alone to smoke and define the eyes.
Curated selection of shades in smooth matte & soft satin finishes to create a beautiful modern eye look
Our plum shade is universally flattering, adding a touch of drama and elegance to any skin tone. It’s perfect for day or night, giving your lips that striking yet wearable tint. Lip kit includes Lip Gloss, Lip Liner and Lipstick.
Our creamy pink Laura shade provides a beautiful, sheer wash of color that brightens up your lips with a natural, flattering tint. Lip Kit includes; Lipgloss, Lipstick and Lip liner.
Our pearl pink Chloe shade provides a beautiful, sheer wash of color that brightens up your lips with a natural, flattering tint.
Get The Ayu Look
We exist to empower women with the tools and knowledge to unlock their full, incredible potential. At AYU we teach women how to enhance what they already have rather than mask it.
This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly
Suzie’s Signature Eye Shadow Palette was designed to smoke, highlight and contour to create endless looks
This hand crafted buffer foundation brush provides a flawless, high definition finish making you feel as good as you look. Perfect for use with Ayu Foundations, BB Cream, AyuGlo Tanning Liquid & Mousse!
Designed to complement our original Signature Eyeshadow Palette but also just beautiful used alone to smoke and define the eyes.
A super lightweight, highly pigmented foundation that guarantees non-stop hydration and radiance.
A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula
Our award winning concealer in a brand new bottle! This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly.
Make Up Tips & Advice
AYU is dedicated to empowering women with the tools and knowledge to bring out their best selves.
How to Use a Cleansing Balm in your Skincare Routine?
Healthy looking skin starts with your cleansing routine. From wiping off stubborn makeup to unclogging pores and reviving tired skin, the first step kickstarts your skincare. Enter the cleansing ba...
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Spring Makeup Tips for Soft Glam Makeup
Spring is the perfect time to refresh your makeup routine, and nothing says beauty like a soft glam makeup look. With glowing skin, soft definition, and just the right touch of colour, it's a fr...
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Mother’s Day Gift Ideas: Beauty, Self-Care & Makeup Gifts
Mother’s Day is the perfect time to celebrate and pamper mums-to-be, making them feel loved and appreciated as they prepare for their little one’s arrival. Whether it’s a relaxing self-care gift, b...
Read moreMeet The Team
At Ayu we have a great team working behind the scenes to bring our brand to life. From the moment you place your order online we are busy in the warehouse picking and packing it for you. Our office and customer service team are always on hand to help :)
SUZIE O’NEILL
SARAH O'REILLY
ZOE CASBOLT
SELECT YOUR SKIN TONE
CHOOSE THE SHADE THAT BEST REPRESENTS YOUR SKIN TONE.
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1SELECT YOUR SKIN TONE
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2SELECT KIND OF COVERAGE
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3FIND YOUR MATCHES
LIGHT
LIGHT-MEDIUM
MEDIUM
MEDIUM DEEP
MEDIUM DEEP
DEEP
EXTRA DEEP
ULTRA DEEP
DEEPEST
DEEPEST
About Us
Ayu is an Irish owned and based vegan cosmetics brand. At Ayu we create cosmetics for real women.
Ayu application is simple, quick, wearable and natural - More importantly - it's easy!
We are dedicated to empowering women with the tools and knowledge to bring out their best selves.
At Ayu we want to show women how to enhance their natural beauty rather than mask it.