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New Arrivals
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Harper Padlock Charm
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Solid Cabrillo Stretch Bracelet
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Initial Paperclip Chain Bracelet
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Initial Charm Bracelet
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Harper Birthstone Charms
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Friendship Ring Bracelet
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Initial Stone Open Ring
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Friendship Cord Bracelet
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Harper Paperclip Chain Anklet
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Initial Ombre Stone Bead Choker
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Lydia Charm Bracelet
The Original
Friendship Bracelet
Each Pura Vida string bracelet is perfectly imperfect, waterproof, made by hand—and made to share.
Create Your Own
Whether it’s your name, your mantra, or your mood—spell it out, stack it up, and wear it your way.
Customer Favorites
Red, White, & Blue Bracelet
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Solid Original
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Initial Paperclip Chain Bracelet
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Initial Charm Bracelet
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Harper Birthstone Charms
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Mental Health Awareness Fidget Ring
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Friendship Ring Bracelet
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Multi Mini Braided Bracelet
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Harper Paperclip Chain Bracelet
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Harper Calibri Alphabet Charm
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Multi Braided Bracelet
Good Vibes,
Delivered Monthly
Get up to 10 bracelets from our fave packs every month for just $14.95/month. It’s like a party in your mailbox—on repeat.
Why shop with us?
Feel Good,
Look Good
We believe looking good starts with doing good. As a Certified B Corp, we’ve donated over $5 million to causes that support people and the planet.
Stack your Story, Share your Colors
We’re big on self-expression. Every piece is made to mix, match, and stack—so you can show off your colors your way.
Made of Friendship Material
What began with two friends and a few handmade bracelets is now a worldwide community. Our string styles are waterproof, handwoven, and made to share.
@puravida
From seaside to suburbs, see how others are styling their Pura Vida.
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